Top industries that use data analytics

To get a real sense of how important data has become to business, take a look at how today’s top industries are being reshaped by data analytics. Learn more by clicking the title of the specific sector.

Healthcare data analysts may help hospitals, health systems, and physician groups by providing data insights that drive clinical process improvement.

Business analysts help maximize a business’s effectiveness through data-driven decisions. In 2022, BI Analysts earn an average salary of $79,684 per year.

Banking & Finance

Financial analysts are responsible for a variety of research tasks to inform investment strategy and make investment decisions for their company or clients. Employment opportunities for financial analysts include large corporations such as investment banks, insurance companies, and similar types of organizations.

A sales analyst evaluates and identifies trends in sales by analyzing industry data, from both within a company and outside.

Data analysis helps teachers understand their students’ learning abilities and challenges, and facilitates an ingrained cultural process that uses detailed inputs (information) to ensure optimal outputs (results for students).

A marketing analyst is a professional that analyzes data to support a company’s marketing efforts. The marketing analyst might use the insights they find to help a company make better business decisions—like increasing revenue or optimizing marketing campaigns.

Nonprofit data analytics is the process of collecting raw data and analyzing it. The ultimate goal is to uncover trends, understand performance, and discover useful next actions to help nonprofits achieve their fundraising and donor stewardship goals.

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The ability for a government agency to fully understand and effectively interact with individuals and businesses starts with the accuracy, relevancy and reliability of its data. Better analysis of government analytics and data can improve operations and outcomes.

Insurance analytics is the process of collecting, analyzing, and extracting relevant insights from various data sources to effectively manage risks and offer the best possible insurance contracts in fields such as health, life, property or casualty, among others.

Data analytics in media is used to track viewer preferences, understand how audiences interact with content, and predict box office success. Additionally, data analytics can be used target advertising, manage rights and contracts, protect against piracy.

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The data-driven approach in real estate brings improved efficiency in commercial abilities and brings visibility into what buyers want to provide maximum satisfaction.

The transportation industry ensures the efficient and safe transportation of people and goods from one place to another. According to Markets and Markets, Transportation Analytics is set for fast and steady growth and is expected to reach $27.4 billion globally by 2024.