Real Reasons Businesses Should Invest in Mobile Apps
Establishing an effective presence in those channels which provide contact with potential customers becomes a vital business challenge. If you want to boost your sales using technology to reach into marketplaces via Google Play, Blackberry, as well as Apple App Store, Symbian, app development is truly recommended for everyone.
Mobile apps are considered to be one of the key tools for contacting the target audience in terms of business success. In the past few years mobile app development has become a booming industry and have turned into the dominant form of digital interaction.
Here we share a list of top benefits that mobile apps provide to businesses across a wide-variety of industries.
Target Your Audience
For every single business, to reach the selected audience is a key to success. Today, only Website Applications are not enough to engage a large community with your business. The reason behind it is that the majority of the users spend their most of time on mobile phones. So, it would be a great idea to catch more audience through a mobile app development of your business.
Enhance Your Visibility
Mobile apps help to enhance the visibility of your business. Mobile phones and other related devices are listed among the most useful devices in the world even in our daily routines. In this way, it can be a great opportunity for shop holders or marketers to operate these devices as a tool to expand the visibility of their brand. In this way, within less time, we have become able to get visible among a large community related to our brand.
Build Brand Awareness
Mobile apps offer the unique opportunity for brand reinforcement through a new channel. Through mobile apps, customers are encouraged to download the free branded version, where they can customize preferences to fit their specific needs. The more you get your customers involved with your product/services via your mobile app, the more likely or inclined they will be to patronize it. This is called effective frequency in advertising. As a rule of thumb hearing and/or seeing your brand at least 20 times is what will get your noticed. An effectively designed and developed application can help sustain the brand image with a lasting value.
Mobile apps work to consistently increase customer loyalty, especially in the retail sector. The accessibility helps not only make a genuine customer base but also helps in building a strong bond and loyalty between customers and business. Businesses may also establish strong relationships by offering special discounts for old customers all within the mobile app.
Increase your Accessibility
Smartphone and tablet users are constantly on the go; this means that they don’t always have time to sign into a mobile website. And these mobile websites are designed for readability and navigation, NOT for process management. Mobile apps allow users to have easy, functional access to information, products, services and processes that they need in real-time and are optimized for hands on interaction. With the help of mobile apps, the businesses have become able to send notifications about the product’s availability and what’s new you are going to display to your customers. In this way, customers get intact information about the products they need in real-time. In the meanwhile, your customers can benefit from being able to access your products/services anytime they want and while on the fly. This is especially true if you don’t have a helpline that is available 24/7. Your app can include a feature where they can contact you day or night, and without necessarily going to your website.
Recent analysis suggests that mobile app users spend more time on a company’s mobile app, then they spend on the company’s mobile website.
As we continue to evolve into a mobile-centric society, it comes as no surprise that mobile apps are at the center of the developmental push. Having a good app will ensure your customers come back to transact business with you. This increases your conversions and as a result, improves your revenue. Developing a mobile app can go a long way towards propelling your company into the hands of new customers and future business success.
Unique services and payment
Mobile apps come with different features that match different industries. For instance, if you are in the service industry, e.g. salon, healthcare, online food retail, spa etc, your mobile app can be helpful for your target customers to book an appointment. Then, push notification can be used to remind them or update them on their appointment. Mobile payment has become a very popular means of making payment nowadays. Both small and big businesses can integrate payment options into their mobile app which would be able to receive direct payment via credit and debit cards. These payment platforms are user-friendly, fast and secure.
Any business should strive for development, as well as, stay tuned to the newest technologies, and respond to innovations that can make it more efficient.
Vijay Computer Academy has been helping all the small businesses through various services:
- Reskilling/Upskilling training on high demanded IT skills
- Free digital transformation / transition consultancy for businesses impacted by pandemic
- Free consultancy to apply for a training grant under SKILLSDEVELOPMENT FUND – COVID19 by TWC
- Recruitment of skilled IT-trained individuals
- IT interns from diverse background
- Apprenticeship program partnership
If your business is online as well as your app is also available, then it makes users more comfortable.
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